Kinshuk Jerath
Kinshuk Jerath is the Arthur F. Burns Chair of Free and Competitive Enterprise, Professor of Business in the Marketing division at Columbia Business School. His research is in technology-enabled marketing, primarily in online advertising, online and offline retailing, sales force management and customer management.
His research has appeared in top-tier marketing and operations management journals, such as Marketing Science, Journal of Marketing Research, Management Science and Operations Research. He is an Associate Editor at Journal of Marketing Research, Management Science, Quantitative Marketing and Economics, and Journal of Retailing, a Senior Editor at Production and Operations Management, and serves on the editorial boards of several other top-tier journals including Marketing Science.
He has been nominated by the Marketing Science Institute (MSI) as a Young Scholar in 2013 and as a Scholar in 2018, and has received research award grants from Amazon, Google, Adobe and other companies and institutes, including MSI.
At Columbia Business School, Professor Jerath teaches courses on Digital Marketing, Frontiers of Retailing and Customer Management. He has consulted for Fortune 500 companies, has served as an expert in several high-profile legal cases, and sits on the advisory boards of multiple startups.
Prior to being at Columbia, he was on the faculty of the Tepper School of Business at Carnegie Mellon University.
- Arthur F. Burns Chair of Free and Competitive Enterprise, Columbia Business School (Present).
- Professor of Business, Marketing Division, Columbia Business School (2013 - Present).
- Associate Editor, Journal of Marketing Research.
- Associate Editor, Management Science.
- Associate Editor, Quantitative Marketing and Economics.
- Associate Editor, Journal of Retailing.
- Senior Editor, Production and Operations Management.
- Faculty, Tepper School of Business, Carnegie Mellon University (Prior to 2013).
- B.Tech. in Computer Science and Engineering, Indian Institute of Technology Bombay, 2003
- Ph.D. in Operations and Information Management, Wharton School, University of Pennsylvania, 2008
- Columbia Business School
- Marketing Science Institute (MSI Scholar)
Fortune 500 Companies, Technology Companies, Retail Corporations, Digital Marketing Agencies, E-commerce Platforms, Legal Firms (Expert Witness), Startups, Academic Institutions.